Maybe it's just because they've got me personally figured out, but I find J.Crew's EDM copy absolutely convincing. Their sale messaging always conveys a sense of urgency, and even their September 26th Fall Collection message - which reminds customers to shop now before full-priced items sell out - drove me to click-through and purchase. Either they've got a great copywriting strategy, or I'm justa sucka. Maybe it's a bit of both. Whatever the case, this type of copy-reliant message has obviously been successful for them: they keep doing it, and I keep clicking...

From: J.Crew
Subject Line: New items added to our Final Sale
Date: Tuesday, August 31, 2006

From: jcrew@ click.jcrew.com
Subject Line: A little reminder from J.Crew
Date: Tuesday, September 26, 2006



From: J.Crew
Subject Line: An exclusive invite to a special sale
Date: Wednesday, October 11, 2006

From: J.Crew
Subject Line: Run, don't walk...it's our fall sale
Date: Tuesday, November 9, 2006