Within a period of two days, both Sephora and Nordstrom offered what appear to me to be extremely compelling free gifts with purchase. Which is the better campaign? I made a purchase from Sephora. They created a click-through landing page listing exactly what was in the free gift bag. Nordstrom's offer might have been better, but they didn't list exactly what the croc box included. Better safe than sorry!

On an unrelated note, I'm interested in Nordstrom's use of "(Details Inside)" in their Subject Line. Thoughts? Also, is it me, or does Sephora's Subject Line not make any sense?

From: Sephora
Subject Line: 11 Free Deluxe Sample Beauty Jackpot
Date: Sunday, October 15, 2006

From: NORDSTROM.com
Subject Line: Fall Beauty Gift with Purchase | Free Shipping Offer (Details Inside)
Date: Tuesday, October 17, 2006