Smith-Harmon Email Creative Review: Who are you? Lindsay? Hilary?

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August 10, 2006 : Who are you? Lindsay? Hilary?

Posted by Lisa Harmon at 09:32 PM

From: UrbanOutfitters.com
Subject Line: Who are you? And do you like Free Shipping?
Date: Thursday, August 10, 2007

This EDM uses a compelling offer to gather subscriber data. At the same time, it throws production values out the window in favor of humor. UO pokes fun at it's own categorization process, adding "Mama's Boy", "Blog", and of course, "Lindsay" and "Hilary" menu items.

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