From: UrbanOutfitters.com
Subject Line: Take an Extra 25% off. This time, we mean it.
Date: Thursday, June 22, 2006

And the winner of the Best EDM of Q1 2006 Award is...Urban Outfitters, with their June 22 "This time, we mean it" campaign. Here's what some of our voters has to say about the winning EDM:

"I think Urban has the best email campaigns lately. And their subject lines are hilarious -- always makes me want to open them."

"We have all made this mistake right?!!! They came out on top, apologized and gained their customer loyalty back in this well put together email. Great job! Hopefully, I/we will never have to pull this off...but if we do, we will follow their lead!"

"This is just hillarious. Great to see Urban Outfitters having fun with EDMs; it's refreshing."

Congratulations to the team at Urban Outfitters! Looks like a little humor goes a long way!

Please consider participating in the Q3 2006 nomination process. Forward outstanding nominations to edm@smith-harmon.com. Please make sure to include the campaign From, Subject Line and Date fields, as well as the entire campaign creative. Preferred creative formats include a link to a hosted HTML file or a .jpg or .png screenshot attachment. Please list the reasons you consider the campaign worthy of consideration. Also, please indicate whether you would like your name posted online with your nomination.

Thanks so much to all of you for your participation! I hope to see more of your ideas and comments on the blog this quarter. Let's all work together to raise the bar on EDM design industry-wide.

Posted by lfharmon at 06:18 AM | Permalink | Comments (0)

From: UrbanOutfitters.com
Subject Line: Who are you? And do you like Free Shipping?
Date: Thursday, August 10, 2007

This EDM uses a compelling offer to gather subscriber data. At the same time, it throws production values out the window in favor of humor. UO pokes fun at it's own categorization process, adding "Mama's Boy", "Blog", and of course, "Lindsay" and "Hilary" menu items.

Posted by lfharmon at 09:32 PM | Permalink | Comments (0)

I received both of these campains today; am I seeing double!?

From: Nike
Subject Line: Shop Nike's new Back to School store for all things Fall
Date: Wednesday, August 9, 2006

From: PUMA
Subject Line: Something New Is Cooking at PUMA
Date: Wednesday, August 9, 2006

Posted by lfharmon at 04:24 PM | Permalink | Comments (0)

From: FreePeople.com
Subject Line: Free People Picture Show
Date: Friday, August 4, 2006

After testing the RSS waters, I applaud Free People for jumping into yet another "hot" technology: video. While the Free People Picture Show video itself is basically totally boring, featuring some video footage from what appears to be their catalog shoot, as well as still photographs made to look like video by applying noise and shaky movement, I appreciate the effort and bravery involved in trying something new.

Posted by lfharmon at 06:31 AM | Permalink | Comments (0)

From: Crate and Barrel
Subject Line: A New Wave of Watercolors
Date: Tuesday, April 4, 2006

From: Williams-Sonoma
Subject Line: Just for Mom: Williams-Sonoma’s Personalized Apron
Date: Wednesday, April 19, 2006



From: UrbanOutfitters.com
Subject Line: Take an Extra 25% off. This time, we mean it.
Date: Thursday, June 22, 2006

From: J.Crew
Subject Line: J.Crew at the beach
Date: Thursday, June 22, 2006



Above, please find the nominees for the Best EDM of Q2 2006 Award Title! The Q2 2006 Smith-Harmon EDM Review “Best EDM” Contest is part of a series of ongoing quarterly reviews meant to acknowledge and reward excellence in Email Marketing Creative. From hundreds of candidates, our panel of experts selected four campaigns that reflected outstanding accomplishment in creative design, strategy and implementation.

Vote now through August 7, 2006. The Best EDM of Q2 2006 Award Winner will be announced on edm.smith-harmon.com, as well as via email, on August 11, 2006. Cast your vote now >

Would you like to participate in the Q3 2006 nomination process? Please forward outstanding nominations to edm@smith-harmon.com. Please make sure to include the campaign From, Subject Line and Date fields, as well as the entire campaign creative. Preferred creative formats include a link to a hosted HTML file or a .jpg or .png screenshot attachment. Please list the reasons you consider the campaign worthy of consideration. Also, please indicate whether you would like your name posted online with your nomination.

Posted by lfharmon at 06:37 AM | Permalink | Comments (0)