From: Polo.com
Subject Line: Create Your Own: Introducing the Team Polo
Date: Thursday, June 29, 2006

From: MINIUSA
Subject Line: Let's be small with huge imaginations
Date: Thursday, July 20, 2006



From: Room & Board
Subject Line: Furniture Designed by You, Built by Us
Date: Wednesday, July 26, 2006

From: NIKEiD.com
Subject Line: Back to School at NIKE iD
Date: Friday, July 28, 2006



MINI's personalized car roof is probably the most extreme example I've seen: from clothing to furniture, personalization is showing up on ecommerce sites web-wide. Now, we're not just consumers; we're clothing designers and interior decorators as well. While I enjoyed "expressing myself" at NIKEiD.com and "creating my own style" at polo.com, I pause to consider the social and cultural implications of the personalization craze. If you're curious about what makes something like personalization popular with the young'ns, if you're marketing to the "coveted 18-24" shopper, or even if you're just looking for an interesting read, check out Generation Me by Jean Twenge. It keys into the general characteristics of Americans born after 1980. It's a fascinating read.