From: info@mercedes-benz.com
Subject Line: Mercedes-Benz brand world - your registration
Date: Monday, July 10, 2006

First impressions are critical. The content and quality of your welcome message will influence a subscriber's behavior forever, determining whether or not he or she will continue to open - or even subscribe to - your campaigns.

I was disappointed by the Mercedes-Benz Brand World welcome message, which was not only dry but also, for reasons I cannot pinpoint exactly, feels very "English as a Second Language." Even the subject line - "Mercedes-Benz brand world - your registration" - is flat, sounding more like a rote operational message than a gracious welcome.

This message does nothing to service the website behind it, which is actually quite lovely. Click here to check it out.