June 23, 2006 : Plugging In
From: FreePeople.comSubject Line: Get the RSS on What's New with Free People
Date: Thursday, June 22, 2006
Free People is the first specialty retailer I've seen leverage RSS. While I know approximately nothing about the efficacy of this technology, I'm interested in how it may or may not change online retailing. The traditional website has totally changed the way we shop, delivering product into our homes and sparing us a trip to an actual retail location. With the RSS Feed, we don't even have to visit a website anymore! Product is offered at a personal virtual location even more convenient to us.
I'm a sort of creeped out by the "Minority Report-ness" of it all, but am curious to see if it catches on, and what that means for traditional websites and email marketing. RSS experts, please, offer us your wisdom and post a comment!
