From: Barneys New York
Subject Line: Summer Sale - Starts Today!
Date: Wednesday, May 31, 2006

Like their February "Yee-Haw!" sale campaign, Barney's "Sheesh!" summer sale message brings humor and fun to the email inbox. Bravo!

Just one recommendation for improvement: This campaign would have been even more appropriate in the dead of summer. For those of us who've braved the NYC subway system during rush hour in the heat of August, you know what I mean ;)! Through relevancy, we can inspire a sense of comraderie in our campaigns, making a deeper connection with our customers, encouraging dialogue, relationship, and (ultimately) sales.