From: UrbanOutfitters.com
Subject Line: Take an Extra 25% off. This time, we mean it.
Date: Thursday, June 22, 2006

This is awesome. Apparently there was a problem with Urban Outfitters' June 19th Sale campaign, and the message pictured here is a little apology for the flub. Being someone involved with and serious about EDM campaigns, seeing something as ridiculous as this - something flush with the humor of a human being, something admittedly imperfect - is so totally refreshing. It feels so authentic and vulnerable. I want to buy something, if not only to console the kittens.