From: Lands' End
Subject Line: Now improved: Summer's most versatile shoe
Date: Wednesday, May 17, 2006

Three cheers for Land's End! While they usually deliver schizophrenic multimessage campaigns, here they've presented us with an intelligent, focused message. Technically complex products are difficult to address via email. To promote their new-and-improved sport shoe, Land's End employs a clear headline and price callout, a large product image, plus five bulleted boxes touting it's most notable features. This particular layout of information serves as a great guideline for any bells-and-whistles product email promotion - be it a sport shoe, mp3 player or stroller.