From: Janie and Jack
Subject Line: Celebrating Motherhood...
Date: Wednesday, May 10, 2006

While we do need to maximize campaign profitability, I am all for taking a break every now and then and sending out a sweet greeting like Janie and Jack did this Mother's Day. As their primary shopper is mom, it doesn't make much sense to promote gifts for mom, and I just think it's nice that rather than ignoring the occasion completely they took the opportunity to send good wishes.

I would love to see more greetings like this one. Wouldn't it be a laugh to get a message from Gap or whoever that just says "Hi, how are you? I hope your day is going well."? I seriously dare someone to do that. And when you do it, make sure I'm on the distro list!