Smith-Harmon Email Creative Review: It's All In the Presentation

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May 09, 2006 : It's All In the Presentation

Posted by Lisa Harmon at 09:40 PM

From: online@ luckybrand.com
Subject Line: The Long and Short of Lucky Brand Jeans
Date: Sunday, May 7, 2006

From: Eddie Bauer
Subject Line: Take $10 Off All Shorts & Capris.
Date: Tuesday, May 9, 2006

Sometimes it's fun just to compare how what is essentially the same product is marketed to different audiences.

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