From: Apple
Subject Line: Great gift ideas to surprise your valentine.
Date: Friday, January 27, 2006

And the winner of the Best EDM of Q1 2006 Award is... Apple, with their January 27 "Love is in the ear" campaign. Congratulations to the team at Apple; our voters found a favorite with your success in working together product imagery, copy and a seasonal theme in an elegant, clever and effective way.

The vote was extremely close: Janie and Jack, Crate & Barrel and Kate Spade all earned significant votes (and kudos). Congratulations to the teams behind all of the nominated campaigns: you've raised the bar on Email Marketing industry-wide! Because you do such consistent good work, I wouldn't be surprised to see your names come up for consideration again in Q2...

Please consider participating in the Q2 2006 nomination process. Forward outstanding nominations to edm@smith-harmon.com. Please make sure to include the campaign From, Subject Line and Date fields, as well as the entire campaign creative. Preferred creative formats include a link to a hosted HTML file or a .jpg or .png screenshot attachment. Please list the reasons you consider the campaign worthy of consideration. Also, please indicate whether you would like your name posted online with your nomination.

Thanks so much to all of you for your participation! I hope to see more of your ideas and comments on the blog this quarter. Let's all work together to make our EDMs even more successful!