From: Janie and Jack
Subject Line: Garden Fresh Layette Collections and Spring Sale
Date: Tuesday, April 18, 2006

From:Anthropologie.com
Subject Line: white: relaxed, fresh, chic
Date: Wednesday, April 19, 2006

In these two campaigns, texture aesthetically pleases and augments product value.

Following their previous spring EDMs, Janie and Jack use a layering of graphical elements, echoing the texture and color of the featured product. Here, they add an additional element - a close-up product photograph - to further emphasize quality and craftmanship.

Anthropologie also employs the same type of graphical treatments they've used all spring, however, this is one of the few times it's effective. While previously the color blocks might have looked "cool," they were basically meaningless. Here, the washes of color and texture mirror product shape and fabric, adding to the "fresh, relaxed" message.