From: Nike Women
Subject Line: Make a Splash with the Nike Swim Collection
Date: Monday, April 10, 2006

Who is this email addressing? It comes from "Nike Women", but the racy Sports Illustrated closeups were clearly photographed for men. And what is this email selling? I don't see any swimwear. I only see Maria Sharapova, who happens to be a tennis player, not a swimmer. The "playful polka dots" and "quick-drying fabric" referred to in the body copy aren't even visible in the blacked-out imagery.

This email is addressing no one about nothing. So much for women's athletics. Thanks Nike!