April 18, 2006 : English as a Second Language?
From: PUMASubject Line: Grow into something new
Date: Tuesday, April 18, 2006
On the web, the focus on design often eclipses the importance of copy. Here, we see what happens when copy is not treated with the respect it deserves. The subject line, subhead and call-to-action - all of it - sounds "off", doesn't it? Like it was written by someone with a limited understanding of the English language? "Click here to discover what is budding." Heh.
Because we need to be concise with our online copy, the few words that we do present become all the more critical. I highly recommend the book "Net Words: Creating High-Impact Online Copy" by Nick Usborne for online copywriters, creative directors and ecommerce managers - anyone directly or indirectly involved with internet copy. The book not only provides useful suggestions for writing effective copy for the web, but also shows us why copy for web is important so that we don't shortchange this critical piece of the whole.
