From: holdeverything
Subject Line: everything's on sale: up to 50% off
Date: Wednesday, April 5, 2006

I designed this EDM, and therefore may be somewhat biased in my opinion, however, I believe this is an unusually well turned-out sale message. So often the meeting place of big red words and mismatched product photography, the image-based sale EDM can be (and usually is) a real "garage sale" disaster. In this case, the use of balanced imagery, consistent color, and subtle pattern bring a level of refinement to an oft-crass genre. A question: to the customer, does a crass red message mean greater savings, and therefore increased sales?