From: Lands' End
Subject Line: The Perfect Packing List
Date: Tuesday, March 14, 2006

Good Lord! While I am a fan of the well-executed multiple-message campaign, particularly when it combines full-price items with sales or special offers, this Land's End multi-message EDM is an absolute monstrosity!

While I appreciate the idea behind packing the customer's suitcase, which was done nicely by J.Crew last year, this email sets off a sensory overload with at least seven different messages, vibrant colors and energetic graphical elements. Ieee! Plus, Land's End flatters itself if they believe anyone will read the novel-length copy in a less-than-easy-to-read font. Hel-lo!? Next time try sending this as four separate EDMs, or at least chill out on the creative execution.

Question for an email delivery specialist: Why do Land's End (as well as Lord and Taylor) EDMs appear in my inbox with an attachment icon next to them, and how does this affect deliverability?