March 18, 2006 : The $69 Sofa
From: Crate and BarrelSubject Line: Ship unlimited furniture from just $69
Date: Tuesday, March 14, 2006
Love the clean, straightforward creative execution here, however, the copy could be somewhat misleading: "starting at just $69" refers only to the shipping price, not the actual product price. While the number 69 might compel click-through, I wouldn't be surprised if this campaign sparked very few conversions with actual pricetags over $1,000.
