From: Earl Jean Newsletter
Subject Line: Tax Season Special Promotion from Earl Jean
Date: Thursday, March 30, 2006

Let me be frank, the primary reason I'm posting this message is that the offer is so awesome: get 50% off everything on Earl Jean's website through April 15. That's pretty amazing. (I bought something.)

While I was happy to take advantage of the offer, I do feel that a "Tax Season Special Promotion" is totally off-brand for Earl Jean. It might fit for - say - Quicken Financial Software - but Earl Jean puts out an "I'm too cool to pay taxes" image, a dirty hair and dirty deeds image, so to frame a sale within a "Tax Seaon" context doesn't make any sense. It's just not sexy.

On a technical note, it's really not appropriate to use "Newsletter" in the "From:" field unless you're delivering content (like an article), so in this case, it would make more sense just to use "Earl Jean."

But anyway, what a deal! Buy something!