Smith-Harmon Email Creative Review: Find the Call-to-Action

March 14, 2006 : Find the Call-to-Action

Posted by Lisa Harmon at 11:50 AM

From: FreePeople.com
Subject Line: Dresses for every day at Free People
Date: Tuesday, March 14, 2006

Let's play "Find the Call-to-Action!" Can you find it? ...

Why make the call-to-action so tiny? Why hide it in the weeds? Why not put it right below the body copy? In doing so, Free People would better serve prospective shoppers and increase sales without compromising their low-key approach.

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