From: Old Navy
Subject Line: This Week Only - Get $10 Off Any Purchase of $50 or More
Date: Monday, March 20, 2006

While the creative execution is nothing short of "blah" (I'm surprised this got past the business team without the addition of red!), I'm interested here in the print-out coupon tactic. Have you used it, is it effective, and in what context?

A physical coupon probably appeals to Old Navy's target audience: shoppers in search of a deal. However, how many of these value-oriented consumers have home printers?