From: The Museum of Modern Art
Subject Line: Last chance to save $10 on the newest arrivals at MoMAstore
Date: Wednesday, March 29, 2006

This email was brought to my attention by Kate Addiego. Thanks Kate!

The MoMAstore consistently delivers campaigns with clear messaging and clean design. This EDM is a nice example of successfully bringing together what could have been a mishmash of product imagery through common shape and color.

As a museum-affiliated enterprise, MoMAstore faces the unique issue of addressing the consumer and the connoisseur. The consumer saves $10 on their coasters, while the connoisseur admires a 2005 vase by Tokuda. Objects d'art get dates rather than prices!