From: Crate and Barrel
Subject Line: Introduce a new bold pop of color
Date: Tuesday, March 21, 2006

Wow! In an unprecedented move, Crate and Barrel "breaks the grid" with an asymmetrical mix of silhouette and environmental photography. Obviously inspired by the mini-catalog that arrived in-home today (which is wonderfully colorful), this email is a fun departure from the usual all-silo or all-enviro messages that come not only from Crate & Barrel but the majority of furniture and apparel retailers.

One recommendation for improvement: I appreciate the simple copy, however, adding an underline or a carrot to suggest a call-to-action would inspire so much more click-through that it would be worth the design compromise. It's fine to leave product names and prices out for the sake of a cleaner design, however I feel it's absolutely necessary to include at least one clear point of entry.