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March 13, 2006 : A Tough Fit
From: J.Crew
Subject Line: If the pants fit, wear them.
Date: Monday, March 13, 2006

Pants are probably one of the most difficult items to purchase online, so we appreciate J.Crew's attempt to break their selection down by fit. Unfortunately, the pants depicted in the photography employed look almost identical to one another (particularly the "City" and "Favorite" fits), and J.Crew offers no advice as to which fit best flatters a particular body type. So while the intention here is good, the execution is not as strong as it could be.

Eagle Eye Note: There's an extra white pixel on the lower right-hand corner of this email, between the Original Fit image and copy. Blam!

Comments

Amazing...you found the stray pixel!!! you are right, all 3 pants look exactly the same, maybe even same model? Great idea, bad execution.


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