From: west elm
Subject Line: Best-Sellers: bedroom storage + 20% off jute boucle rugs
Date: Wednesday, March 15, 2006

west elm is one of my favorite furniture brands; they've really been pioneers when it comes to trends in home furnishings. When they initially introduced chocolate-finish furniture I found it distasteful, but now, a few years later, the rest of the market has "caught up" and everyone's featuring it, and I'm itching to replace my blonde-finish bedroom.

The imagery in this EDM showcases the storage sets nicely; we get a great sense for two entire collections in one shot. Unfortunately, as dark wood finish is notoriously difficult to capture on film, the pieces do look a little "black" and lack differentiation; shoppers may be reluctant to purchase a product they can't really "see". This is something that could have been fixed easily using PhotoShop curves and saturation settings.