February 27, 2006 : Suit Smackdown
From: Burberry
Subject Line: Invitation to Men's Made-To-Order Clothing Event at Burberry
Date: Monday, February 27, 2006
From: Barneys New York
Subject Line: Men's made to measure clothing
Date: Sunday, February 26, 2006
We've got ANOTHER double-message today - Burberry and Barney's sent out Men's Made-To-Measure messages within 24 hours of one another. This is getting uncanny! I wonder whether this dup has anything to do with Tom Ford's announcement of his own new Made-To-Measure collection.
While the bright colors and stitching element in the Barney's campaign are cute, I find the Burberry treatment most effective: it's refined, classy, and more relevant for the older, monied customer who is more interested in "THE PERFECT FIT" than "THE ULTIMATE HIGH".
On a separate note, it looks like Burberry has fixed their HTML footer misalignment issue. Thank you!
