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February 22, 2006 : Submessage Management
From: Safeway.com
Subject Line: Great deals on Great wines Under $10
Date: Wednesday, February 22, 2006

This email message was brought to my attention by a colleague. Thank you!

The story here isn't so much the wine or the meat. ("The Great Meat Sale!" just sounds weird to me.) What's smart about this message the structure; they did a really nice job handling their main and submessage placement. The light grey bar dividing the two breaks the separate messages while keeping the unity of the design as a whole. Yay, Safeway!

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