February 23, 2006 : Spring Break: Transylvania
From: UrbanOutfitters.comSubject Line: Shorts for Spring Break and all season long!
Date: Wednesday, February 22, 2006
Spring break is a trip to Cancun, not the local Funeral Home! This is a classic case of message/execution mismatch. The message is all about springtime and shorts, but it's executed in washed-out greys, and the logo and font treatments have a dusty, almost Transylvanian feel to them. Maybe the models look so limp because they just had their blood sucked.
