February 15, 2006 : Pot Party
From: FreePeople.com
Subject Line: Go with the flow in Free People dresses
Date: Tuesday, February 14, 2006
From: Barneys New York
Subject Line: Fresh Cannabis
Date: Wednesday, February 15, 2006
There's a Pot Party in my inbox! Today Barney's surprised me with a crazy "WE LOVE CANNABIS" message! Seems a little off-brand for Barney's, despite their attempt to cloak the idea in an elegant, minimalist black box. And maybe it's only because I read it in tandem with the Barney's message, but Free People's dress campaign looks more like it's recommending we let body odor and Marijuana smoke "flow around and through" us. But heck, at least it's on-brand. 4:20, dude!
Comments
Is this a joke? If they're trying to evoke a shock factor, then it worked for me. However, I can't think of anyone that would like to smell like burning grass. Smoke it, yes. Smell like it, no!
Posted by: phint | February 15, 2006 10:08 AM