Smith-Harmon Email Creative Review: Novel Pricing Device

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February 21, 2006 : Novel Pricing Device

Posted by Lisa Harmon at 08:25 AM

From: CB2
Subject Line: Now serving great prices on cool barware.
Date: Tuesday, February 21, 2006

Here, CB2 uses a novel dot-whack device to list product prices. It's cute; it works with their logo and their modern aesthetic.

Speaking of modern, a question about the copy: "bottoms up to affordable modern" what? Modern what!?

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