From: Athleta.com
Subject Line: Leap Into Spring With Athleta
Date: Tuesday, February 7, 2006

Athleta makes a beautiful, dramatic use of whitespace with this "Leap Into Spring" campaign. In an inbox cluttered with super-saturated multi-messages, this EDM was a nice breath of fresh air (which is an appropriate sentiment to associate with the "climb a mountaintop and do your sun-salutation"-like Athleta brand.)

"Leap Now" was a little much for me as a call-to-action, but nonetheless, I'd recommend making it "Leap Now >" to distinguish it as clickable.