February 28, 2006 : Ann Taylor in the Spring
From: Ann TaylorSubject Line: The New Collection is Here, with an Exclusive Offer
Date: Tuseday, February 28, 2006
This is a such nice, clean creative execution. It has a light, refined quality that really says "Ann Taylor in the Spring." I think it captures the overall brand cleanup that's been happening recently at Ann Taylor.
On a separate note, since January, Ann Taylor has been doing a notable job executing multiple messages within each campaign. This email manages to address the Spring Collection, a Shoe Sale AND an Online Sale without overwhelming viewers. A rare achievement. Bravo, Ann.
One recommendation for improvement: the New Arrivals main message features the PETITE call-to-action so prominently, we loose sight of the opportunity to click through to the main collection. The two call-outs should really be given equal weight.
