Smith-Harmon Email Creative Review: Won't Go Below the Fold

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January 12, 2006 : Won't Go Below the Fold

Posted by Lisa Harmon at 03:05 PM

From: PBteen
Subject Line: Mix it up! The newest bedding from PBteen is here.
Date: Thursday, January 12, 2006

A cute message with a miss: put a call-to-action into the top copy block! Lots of users won't scroll below-the-fold to click through.

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