Smith-Harmon Email Creative Review: Trickle-Down Effect

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January 17, 2006 : Trickle-Down Effect

Posted by Lisa Harmon at 09:17 AM

From: Old Navy
Subject Line: Spring It On! The Season's New Arrivals Are Here
Date: Tuesday, January 17, 2006

The collage look is cute, but so similar to what Urban Outfitters was doing last season. UO has transitioned to a slightly more controlled "rubber stamp" look for spring, making this feel a little behind.

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