January 31, 2006 : Pink & Green?
From: katespade.comSubject Line: final sale - great things come in pairs
Date: Tuesday, January 31, 2006
Shoes and bags lend themselves to paired-purchase, and Kate Spade takes advantage of that here with a tempting additional 15% off when you buy two sale items. Smart!
A few recommendations for improvement:
1) I know it doesn't suit a more luxurious brand like Kate Spade to SCREAM sale, but the type is so small I can hardly read the offer they're promoting, and I have my glasses on. Bring it up a pixel or two!
2) It would be great if, on click-through, we were taken to a multi-buy page that allowed us to purchase our matching shoe and handbag set, rather than having to slog through the separate "shoes" and "handbags" categories to find the picked-pairs.
3) Do pink & green really go together? Wouldn't black & white have made more sense?
