From: macys.com
Subject Line: macys.com | Welcome to macys.com! Free shipping on macys.com!
Date: Friday, January 20, 2006

First impressions are critical. When someone first subscribes to your email list, it's because they actually want to hear from you. Take advantage of that initial excitement by sending them something GOOD! I'm amazed at all of the dry, text-only confirmation messages out there. Often, I don't even GET a welcome message. By contrast, this is a model welcome EDM. It not only delineates all the great reasons to register or sign up for a credit card; it also starts our subscription with a FREE SHIPPING offer. This is a great way to convert subscribers into buyers right off the bat.