From: holdeverything
Subject Line: web exclusive: 5 days only, free shipping on book-cloth
Date: Thursday, December 8, 2005

Tasked with merchandizing a decidedly "not hot" gift at holiday time (How many folks even know what book-cloth is?), holdeverything did something really smart that you don't see too often in email campaigns: they bulleted the technical virtues of the product. Real product info, topped with a free shipping promo - what a great solution to a tough sell.