From: Ann Taylor
Subject Line: Cashmere, Buy One Get 50% Off Second plus Free Shipping
Date: Thursday, December 1, 2005

I don't know about you, but I experienced deja-vu every time I opened an Ann Taylor EDM this holiday. While it's important to give campaigns a consistent "look" throughout any season, I've seen either that garland or those gift boxes in what seems like every message Ann Taylor sent November 1 through December 25. Provide more help to customers by showing a variety of gift recommendations and imagery both within each campaign and throughout the season. In a cashmere message, at least show us a few sweaters!