From: Old Navy
Subject Line: Holiday Hint 5: You Could Instantly Win Up to $1,000 - Play Now
Date: Thursday, December 1, 2005

Kudos to Old Navy for trying something new - an interactive EDM! Here we PLAY for our special offer rather than just CLICK for it Smart! Although I'm not sure how the "Holiday Hint 5" peice of the subject line relates to the message. A "hint" should be a piece of useful informtaion. It would have been better to use the SL to fully capitalize on the novel game element.