December 27, 2005 : Anti-Santa?
From: RedEnvelopeSubject Line: Save up to 50% at our Winter Sale.
Date: Tuesday, December 27, 2005
Both the psychological angle and the creative execution of this email are just plain weird. Are we performing an Anti-Santa ritual with those candles? All the same, I'd be curious to know how it performed. A lot of us return to our email on December 27th feeling tired, bloated and disappointed. Perhaps this campaign was a profitable exploitation of the post-holiday blues.
