From: Coach.com
Subject Line: Find Charming Holiday Gifts at Coach
Date: Monday, November 28, 2005

These past few years, Coach has done such an amazing job of going from boring to boppy. This campaign is just another example of the bright, happy new presence they've become. The idea of buying charms as holiday gifts NEVER crossed my mind - until I saw this EDM and immediately purchased three.
One suggestion: leverage your brand recognition and newfound popularity by rocking a big old logo! "Coach.com" only appears here as one of several small menu navigation items.