Smith-Harmon Email Creative Review: Picture Perfect

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October 27, 2005 : Picture Perfect

Posted by Lisa Harmon at 10:53 AM

From: Old Navy
Subject Line: Snap Up Our Picture-Perfect Looks: Sweaters Start at $19.50
Date: Thursday, October 27, 2005

Here, Old Navy does a nice job employing the "polariod" look which is suddenly showing up everywhere in online retail. Everyone's putting product shots into polariod frames for a more "authentic" look, and it's cute, but here it makes SENSE thanks to the "Picture-Perfect and "It's a Snap" copy.

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