From: katespade.com
Subject Line: now open: shop our on-line sample sale
Date: Monday, October 31, 2005

This is a great sale message. Rather than screaming sale, it just points it out rather smartly.

Posted by lfharmon at 06:08 PM | Permalink | Comments (0)

From: Pottery Barn
Subject Line: Celebrate! From napkin rings to soup tureens, our holiday guides cover it all
Date: Monday, October 31, 2005

Love this. The color, pattern, type and imagery work, and the "by party" links are clear and practical. PB does what it does best.
One note: I'm confused about the new menu navigation - it kind of reminds me of welding tools or something. What are we going for there? (See September 19, 2005 entry to compare with previous menu navigation.)

Posted by lfharmon at 12:43 PM | Permalink | Comments (0)

From: The Land of Nod
Subject Line: Shhh! Secret Sale!
Date: Friday, October 28, 2005

Land of Nod's copy can sometimes be cute and quirky, an other times a little TOO quirky. But this is them on a cute and quirky day. I'm always a fan of the "secret sale" concept, and they've used the subject line and copy to make it really fun. Not sure what I think of that little "Holy Moly!" guy in the corner, though.

Posted by lfharmon at 08:33 PM | Permalink | Comments (0)

From: Abercrombie & Fitc
Subject Line: Abercrombie & Fitch: Christmas 2005 Casual Luxury
Date: Thrusday, October 27, 2005

This is a HOLIDAY SEASON intro message for an APPAREL company for TEENs and PRE-TEENs. Isn't this boy cold with no shirt on at Christmastime? Isn't it illegal to send porn to kids? This is more of a brand question than an EDM question, but it should be addressed.

Posted by lfharmon at 04:10 PM | Permalink | Comments (0)

From: Old Navy
Subject Line: Snap Up Our Picture-Perfect Looks: Sweaters Start at $19.50
Date: Thursday, October 27, 2005

Here, Old Navy does a nice job employing the "polariod" look which is suddenly showing up everywhere in online retail. Everyone's putting product shots into polariod frames for a more "authentic" look, and it's cute, but here it makes SENSE thanks to the "Picture-Perfect and "It's a Snap" copy.

Posted by lfharmon at 10:53 AM | Permalink | Comments (0)

From: Athleta.com
Subject Line: Free Gift From Athleta
Date: Wednesday, October 26, 2005

It's rare to find such a simple, easy-to-understand special offer! "Buy this, get this." Love it!

Posted by lfharmon at 03:33 PM | Permalink | Comments (0)

From: Ann Taylor
Subject Line: Fall Sale Continues Plus a New Classic: Herringbone
Date: Tuesday, October 18, 2005

Appropriate for an email promoting "exquisite texture", Ann Taylor zooms in on the Herringbone fabric, bringing us closer to the in-store, tactile shopping experience.

Posted by lfharmon at 03:53 PM | Permalink | Comments (0)

From: Williams-Sonoma
Subject Line: Williams-Sonoma Business Gifts: 10% Discount and Free Gift Wrapping
Date: Monday, October 17, 2005

Good lord, have you ever tried the Williams-Sonoma Peppermint Bark!? It's DANGEROUSLY GOOD. I'm warning you, you'll eat the whole tinful in one sitting. Be very careful!

Posted by lfharmon at 11:17 AM | Permalink | Comments (0)

From: holdeverything
Subject Line: Specialty of the house: furniture that works
Date: Wednesday, October 12, 2005

I like this email because it really typefies the holdeverything brand. The product is relevant and the copy is helpful. What you can't see in the screenshot: the couch animates from folded to pulled-out.

Posted by lfharmon at 08:21 PM | Permalink | Comments (0)

From: Saks Fifth Avenue
Subject Line: Shop Beauty & Lingerie & Get a Gift with Purchase + Fashion Incubator
Date: Tuesday, October 4, 2005

A nice offer and a cute design with one problem: what's with the goats? Lingerie and goats? I don't get it. That's extremely strange.
Another note: simplify the subject line to highlight the special offer for better click-through. You've got three "and" symbols in there. Too many! Try simply "Get an Exclusive Free Gift with Purchase".

Posted by lfharmon at 10:48 PM | Permalink | Comments (0)

From: Apple
Subject Line: Introducing iPod nano.
Date: Monday, October 3, 2005

This is a great execution of a single-product promo. Apple features the nano at multiple angles, in both colors offered, lists it's technical virtues, AND offers us free shipping and engraving. Of course, it doesn't hurt that the product is "so hot right now."

Posted by lfharmon at 04:43 PM | Permalink | Comments (0)