Smith-Harmon Email Creative Review: Spend & Save

August 18, 2005 : Spend & Save

Posted by Lisa Harmon at 07:56 PM

From: Gymboree
Subject Line: Enjoy Big Savings - Only 4 Days Left!
Date: Thursday, August 18, 2005

While the "Spend & Save" concept has always seemed hillarious to me, this is a nice execution. It can be tricky to differentiate between the different savings amounts, and Gymboree does it well using multi-colored dots.
Great to include "4 Days Left!" in the subject line. That's sure to increase click-through.

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