Smith-Harmon Email Creative Review: Must-Have

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August 15, 2005 : Must-Have

Posted by Lisa Harmon at 01:51 PM

From: J. Crew
Subject Line: Editor's Favorite and Free Shipping
Date: Monday, August 15, 2005

This is one of the single MOST compelling one-product promo EDMs I've seen all year. The copy, combined with the multiple detail shots, really makes us feel like these are "the most incredible jeans." And with just a few hundred pairs available, how could we not buy them immediately? Way to amp up the urgency.

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