Smith-Harmon Email Creative Review: Less Effective

August 15, 2005 : Less Effective

Posted by Lisa Harmon at 06:50 PM

From: gap.com
Subject Line: Save on Fall Styles With These Great Deals
Date: Monday, August 15, 2005

This message would have been more effective if it called out a top percentage off, then listed flat categories rather than adding product names in text next to them. Who cares about dress shirts or Ts you can't see? If you're going to call out a product, I want to SEE it.

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