From: Pottery Barn Kids
Subject Line: The best of summer bedding for girls, plus even bigger savings on sale items
Date: Tuesday, August 30, 2005

Pottery Barn Kids innovates EDM functionality with the Tabbed EDM - virtually three EDMs in one mailing. The Tabbed EDM is perfect for messages with more than one facet or category, such as, in this case, "Boy", "Girl" and "Baby". Love it, bucko!

Posted by lfharmon at 09:53 PM | Permalink | Comments (0)

From: Gymboree
Subject Line: Enjoy Big Savings - Only 4 Days Left!
Date: Thursday, August 18, 2005

While the "Spend & Save" concept has always seemed hillarious to me, this is a nice execution. It can be tricky to differentiate between the different savings amounts, and Gymboree does it well using multi-colored dots.
Great to include "4 Days Left!" in the subject line. That's sure to increase click-through.

Posted by lfharmon at 07:56 PM | Permalink | Comments (0)

From: gap.com
Subject Line: Save on Fall Styles With These Great Deals
Date: Monday, August 15, 2005

This message would have been more effective if it called out a top percentage off, then listed flat categories rather than adding product names in text next to them. Who cares about dress shirts or Ts you can't see? If you're going to call out a product, I want to SEE it.

Posted by lfharmon at 06:50 PM | Permalink | Comments (0)

From: J. Crew
Subject Line: Editor's Favorite and Free Shipping
Date: Monday, August 15, 2005

This is one of the single MOST compelling one-product promo EDMs I've seen all year. The copy, combined with the multiple detail shots, really makes us feel like these are "the most incredible jeans." And with just a few hundred pairs available, how could we not buy them immediately? Way to amp up the urgency.

Posted by lfharmon at 01:51 PM | Permalink | Comments (0)