Smith-Harmon Email Creative Review: Smart and Sensible

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April 20, 2005 : Smart and Sensible

Posted by Lisa Harmon at 11:02 AM

From: Williams-Sonoma
Subject Line: Mother's Day Gift Ideas from Williams-Sonoma
Date: Thursday, April 20, 2005

This is a really smart, sensible layout for a gifting occasion message like Mother's Day. We've got an environmental hero shot to set the mood, a paragraph romancing a few ideas, and an easy, functional list of "by price" links. Nothing too crazy hitting us over the head, but very effective.

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