< Minimalist Messages | Smart and Sensible >

April 19, 2005 : Color in Common
From: Crate and Barrel
Subject Line: Shop Beautiful and Unique Gifts for Mother's Day
Date: Tuesday, April 19, 2005

Mother's Day messages often require us to put together a "garage sale" of product: items with little or no relationship to one another, a mish-mash of imagery. I'd like to commend Crate and Barrel on avoiding this trap by finding items with color in common. Promoting a jewelry box, glassware, and a wreath simultaneously is no easy feat.
Room for improvement: upgrade the presentation of your shipping cutoff dates. It's great to show them, but they look "unfinished".

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